Case Study

Maximum Asphalt Care

The Company.

Maximum Asphalt Care is based in Newmarket and services York Region and surrounding areas. We offer complete asphalt maintenance for residential and commercial properties. Our crews have extensive training and produce only the best quality work. We are always keeping up with the latest advancements in equipment technology to ensure we are offering the best solutions.

The Problem.

Maximum Asphalt Care was looking for new ways to capture leads and expand their business throughout York Region. They’ve tried several different marketing solutions but are looking for more cost-efficient ways to generate business.

The Conversation

Maximum Asphalt Care currently runs their own solo mailout campaign, so understandably they were a little on the fence about putting an ad in the spotlight admail campaign.

Over the phone, our team discussed that our spotlight campaign although still print mail, is not the same as a solo mailout. We explained that they would be essentially sharing the printing & mailing costs with other non-competing businesses and therefore end up paying a lot less per piece compared to the much larger costs of running a solo mail campaign.

Plus! They would also be getting a free fully branded Digital Business Profile to help drive traffic to their website. Check it out.

NOTE: CTA’s can be changed to call now, get directions, get a quote form and more to meet the needs of every type of business.

Size Difference:

5″ x 3″ Spotlight Ad vs 8.5″ x 5.5″ solo postcard.

39%

more leads than a traditional solo mailout campaign.

We decided to do a test and prove to Maximum Asphalt Care that their return on investment will be higher with our Spotlight Campaigns vs solo admail.

First, our graphic design and marketing team created a stunning advertisement. Then for one month, we ran two campaigns with the same total budget. A solo postcard mailout campaign and an ad in our Spotlight brochure campaign.

Maximum Asphalt Care used two different website domains and phone numbers for each campaign to track the results. At the end of the month, we added up the numbers and found the Spotlight Ad outperformed the solo mailout by far!

x3.5 times more homes reached
39% more leads
62% more calls
28% more QR code scans

In the End

Maximum Asphalt Care was very impressed with the results of the spotlight mailout test campaign and is now fully invested in our Spotlight Admail services.

“Working with Bizzshop has been an easy and successful experience. Their team has been prompt, professional and overall super helpful. We are very happy with the results from the monthly campaigns. We actually estimated a 55% growth in our business last year, directly related to the leads and brand awareness from the spotlight campaigns. I highly suggest looking into what bizzshop.ca has to offer, We are so glad we did.”

Learn more about our limited time special promotions, Give us a call or message. We look forward to working with you!

– Ashley & the Bizzshop Team